> For the complete documentation index, see [llms.txt](https://docs.mymaggie.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mymaggie.ai/web-application/analytics.md).

# Analytics

The Analytics module gives you a clear picture of your performance and progress as a travel advisor.

### ✨ Why It Matters

Analytics isn’t just about numbers, it’s about giving you the insights to:

* Understand your strengths and growth areas
* Track sales and commission performance
* See how marketing activities impact client relationships
* Stay motivated by visualizing training achievement

### 📊 Overview of Analytics Tab in MAGgie™

The top section provides a **snapshot of your performance index**, badges earned, and activity summary. You’ll also see a personalized note from MAGgie™, offering tailored guidance based on your activity, helping you focus on areas that drive growth.

<figure><img src="https://1912597867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqMmWQoxhDfrChnDqkGsk%2Fuploads%2FxE5JFe5JNEXMIzBFyBRE%2Fimage.png?alt=media&amp;token=ebc02bd0-4f68-4572-9326-e727b0a475d1" alt=""><figcaption></figcaption></figure>

### I. Sales Analytics 💰

Sales dashboards let you track results across three key areas:

* **Sales** – Track total and average sales, compare with cohort benchmarks, and view sales trends over time.
* **Commission** – Monitor commissions earned and average commission amounts, alongside cohort comparisons.
* **Transactions** – Review total transactions, transaction velocity, and how you rank against peers.

<figure><img src="https://1912597867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqMmWQoxhDfrChnDqkGsk%2Fuploads%2FRGQEfwv0jzbVW4y9nCIy%2FCleanShot%202025-09-10%20at%2011.47.18.gif?alt=media&amp;token=028b3c82-0ca1-4fbd-9f99-bc9a5225a9d4" alt=""><figcaption></figcaption></figure>

### II. Marketing Dashboard 🔈

The marketing dashboard captures the **activities you complete within MAGgie™** that support your client outreach and engagement efforts. These include:

* **Clients created and onboarded**
* **Research files generated** (building research notes or trip references).
* **Travel Tales and marketing plans created** (producing client-facing content and campaigns).
* **Chats** **with MAGgie™**

<figure><img src="https://1912597867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqMmWQoxhDfrChnDqkGsk%2Fuploads%2FdkEv7VlgoPuH7w7B42pl%2FCleanShot%202025-09-10%20at%2011.20.56%402x.png?alt=media&amp;token=6741df51-6924-4b1e-9580-a0711949e82e" alt=""><figcaption></figcaption></figure>

These metrics show how actively you’re using MAGgie’s marketing tools and how that activity contributes to building stronger client relationships and business growth.

### III. Training Overview 📖

The training dashboard highlights the **badges earned, courses completed, and ongoing learning progress**. It provides a breakdown by category (e.g., Destinations, Marketing, Luxury, Business Development), showing both completion rates and badges achieved.

<figure><img src="https://1912597867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqMmWQoxhDfrChnDqkGsk%2Fuploads%2Fqcl7IyKyIhiD8xgvff71%2FCleanShot%202025-09-10%20at%2011.48.58.gif?alt=media&amp;token=9d894a72-ac29-4217-8908-86c1e5e8ab4d" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
For information on how your group is defined, refer to the "[**Understanding Your Group**](https://docs.mymaggie.ai/web-application/nudges#id-4.-understanding-your-group)" section under Nudges.
{% endhint %}